2025-09-11 –, Main hall
In the run up to Google’s plans to dump 3rd party cookies, marketing firms (a $1.7 TRILLION dollar industry) were sent into a complete panic. These firms relied heavily on 3rd party cookies in order to better attribute CPM (cost per 1000 clicks) and how many of those clicks turned into sales. So advertisers could better study human behavior and trends in order to more effectively sell products.
As a former Security Engineer at the Largest Independent Digital Marketing firm in the world, I had a unique view into the evils that these companies were developing in order to not only maintain a few into consumer trends but to increase these views, increase the invasiveness of these techniques, and increase the cooperation between all levels of the industry from display point (streaming service), device point (iPhone, TV), location points (via ISP), to sales point.
This talk is a peek under the curtain for the server side data harvesting that agencies have developed, and how they’ve managed to twist this further invasion into so-called consumer protection and increased privacy.
Sean Juroviesky is a dedicated security and risk management expert with extensive experience navigating complex environments. Sean excels at developing a comprehensive understanding of intricate systems and crafting strategic roadmaps to revitalize security programs. By identifying high-risk areas and optimizing the use of existing resources, Sean removes barriers between teams to enhance communication and coordination, driving effective security outcomes. Beyond their professional pursuits, Sea